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EstatePro — Real Estate CRM & Sales Platform

A comprehensive real estate CRM for agents and brokerages, featuring property listing management, lead tracking with source analytics, deals pipeline visualization, appointment scheduling with calendar integration, revenue reporting, and task management — built for high-volume real estate operations.

Real Estate
14 weeks
Client: EstatePro
EstatePro — Real Estate CRM & Sales Platform

The Challenge

EstatePro needed a purpose-built CRM that could manage 128+ property listings, track 86 leads across multiple sources (website, referral, social media, walk-in), visualize a multi-stage deals pipeline (New Leads → Contact Made → Property Showing → Offer Made → Closed Won), schedule agent appointments, and provide revenue analytics — all in one unified platform.

Our Solution

We engineered a Next.js CRM with a drag-and-drop deals pipeline ($1.24M in active deals), lead management with source tracking and conversion analytics, property listing management with image galleries and detail pages, calendar integration for property showings and client meetings, automated task assignment, and revenue reporting with monthly comparisons.

Results & Impact

Lead-to-close conversion rate improved from 8% to 14.5%
Agent appointment scheduling reduced coordination time by 55%
Deal pipeline visibility increased average deal velocity by 28%
Property listing management reduced data entry time by 40%

Technology Stack

Frequently Asked Questions

What CRM features does EstatePro include for real estate agents?

EstatePro includes property listing management with image galleries, lead tracking with source analytics (Website 40%, Referral 25%, Social Media 19%, Walk-in 9%), a multi-stage deals pipeline (New Leads → Contact Made → Property Showing → Offer Made → Closed Won), appointment scheduling, revenue reporting, and automated task management.

How does EstatePro track real estate leads and conversions?

EstatePro tracks leads from 5 sources with individual conversion rates and provides a visual deals pipeline showing value at each stage. The system improved lead-to-close conversion from 8% to 14.5% by giving agents visibility into deal progression and automated follow-up task reminders.

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