HomeLuxe — Luxury Real Estate
A premium luxury real estate website with a property search engine, featured listings with high-resolution galleries, agent profiles, market value indicators, and a sophisticated inquiry flow — designed to attract high-net-worth buyers and position the brand as a market leader.
The Challenge
HomeLuxe operates in the $500K-$5M property market where buyers expect a digital experience that matches the luxury of the homes being sold. Their WordPress site had stock photography, generic templates, and a contact form that generated 80% unqualified leads — wasting agent time on non-serious inquiries.
Our Solution
We created a gold-and-navy brand identity conveying exclusivity and trust. Features include a full-width hero with premium property photography, a multi-filter property search (Location, Property Type, Price Range), featured listings with high-resolution image galleries and key specs (beds, baths, sqft), verified agent profiles, trust badges (Verified Properties, Expert Agents, Best Prices, 24/7 Support), and a qualified inquiry form that pre-screens buyer intent before connecting them with agents.
Results & Impact
Technology Stack
Frequently Asked Questions
How does HomeLuxe pre-qualify buyer leads?
HomeLuxe's inquiry form includes budget range, timeline, and property preference questions that filter out casual browsers before routing to agents — improving the qualified lead rate from 20% to 78% and saving agents 12 hours per week.
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