Cognita — B2B Learning Platform Landing Page
A conversion-focused landing page for a B2B corporate learning platform — hero explaining the differentiator in one sentence, comparison against incumbents (Docebo, Cornerstone), ROI calculator embedded inline, customer proof from named enterprise logos, and a demo booking flow.
The Challenge
Cognita was fighting to be considered against incumbent corporate LMS platforms (Docebo, Cornerstone, SAP SuccessFactors) that dominated enterprise procurement RFPs. Their landing page needed to make the case for a modern alternative in 15 seconds — or lose the prospect to the incumbent.
Our Solution
We built a Next.js landing page with a one-sentence value prop above the fold, a feature-by-feature comparison table against the three named incumbents, an inline ROI calculator that let procurement teams model savings vs. their current spend, customer logos with clickable case studies, and a demo booking flow that qualified L&D leader vs. procurement gatekeeper.
Results & Impact
Technology Stack
Frequently Asked Questions
How does an inline ROI calculator improve landing page conversion?
The ROI calculator lets procurement teams model concrete cost savings against their current LMS spend without leaving the page or scheduling a call. This shifts the decision from 'should I look into this?' to 'here's the specific savings number I'll bring to my next stakeholder meeting' — driving 2.7x longer time-on-page and 3.3x higher demo conversion.
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